Oktoberfest in Germany

Oktoberfest in Munich
You consider yourself pretty hip. You've forsaken the frothy peasant's swill you once chugged from plastic cups at college keggers. You've moved on. You're no philistine. Perhaps you've developed a fondness for microbrews or craft beers. Maybe you're an aficionado of imports and well-versed in the thrill of a fine German beer. (Some of you may have even experienced the thrill of having a fine German -- but that's another story and really none of our business.) But you haven't really had a German beer until you've had a ponderous one-liter mass of German nectar forcefully thrust upon you by a burly, iron-fisted German beermadschen while surrounded by throngs of drunken tourists and rotund lederhosen-clad German herrs amidst the thundering cacophony of an oompah band while trying to maintain your balance atop a long, wooden picnic table in a beer tent at Oktoberfest, all the while shouting out beer-drinking songs in a language you don't speak.

The proverbial mountain climber, when asked "Why attack Everest and brave the most hostile climate conditions in the world," is often said to explain such death-defying madness with the simple "because it's there." A similar retort may be all you have to fall back on to rationalize why you'd journey halfway across the globe to join six million other thirsty tourists for the well-lubricated 16-day "Super Bowl of beer drinking." There are experiences in life that are all the more valuable precisely because of being arduous. Man has an innate love of superlatives: biggest, wildest, drunkest. Oktoberfest is all these and many more.

OKTOBERFEST HISTORY, OR "WHY OKTOBERFEST STARTS IN SEPTEMBER"

If you're not already familiar with Oktoberfest, you're probably thinking, "Wow, the Germans must really love October, celebrating its annual arrival with such ardent partying each year." The truth of the matter is that what the Germans actually love is drinking beer -- so much so that they can't wait until October to hoist their steins. The festival actually begins on the second-to-last Saturday in September each year and lasts 16 besotted suds-fiiled days. Leave it to Teutonic punctuality to be a month early for a party while the rest of the world is still striving to be fashionably late.

There's actually more background to explain the festival than the mere arrival of October. The festival has its beginnings in the October 12, 1810, marriage of Bavarian Crown Prince Ludwig to Princess Therese of Saxon-Hildeburghasen. On that fateful day, Ludwig and the foundation for today's Oktoberfest were laid. The original public festival lasted only a day and was held in the Munich meadow that still carries the bride's name, Theresienweise, or Weis'n, in the local vernacular. The festival has been held there ever since then, interrupted only for wars and other minor annoyances. (Of course, interrupting an annual festival for wars in Germany is akin to interrupting a baseball game for tobacco-chewing.)

Over the years, the spectacle that is Oktoberfest grew in prominence and duration. The modern Germans, with their inimitable ability to maximize production, decided to stretch out the party to its current two-week-plus-two-day length. It's precisely this kind of dedication to productivity, combined with billions and billions of Marshall Plan dollars, that has transformed Germany into the economic and beer-drinking wunderkind that it is today.

An interesting historical aside: the marriage of Ludwig and Theresa ended in divorce. But while the marriage failed, the party succeeded, and the original inspiration for the event has long since been replaced with a grander and nobler vision -- the stalwart consumption of prodigious amounts of some of the finest beer in the world. Which brings us to our next point. What types of beer do they drink?

OKTOBERFEST BREWS

A love of beer is an almost innate characteristic of the German psyche, and with order and efficiency being the hallmarks of German culture, it's easy to see how this attitude has spilled over into the production of their most beloved beverage. German beer production is governed by the world's oldest food law, the Reinheitsgebot, or Purity Law, which dates all the way back to the 1516 mandate of Duke William IV of Bavaria (a German folk hero whose name has become synonymous with the term "Duke William IV of Bavaria"). The Purity Law mandates that German beer be composed of only four ingredients: malted barley, hops, yeast and water.

The majority of beer served at Oktoberfest is Märzenbier, meaning "March beer." Yes, folks, the Germans, the most organized folks on earth, have a party called Oktoberfest that begins in September when they drink a beer known as "March beer." Go figure.

There are various explanations of how this came to be. Some beer pundits claim that a Munich brewer found his beer reserves depleted at festival time and decided to serve a brew made in March. Hence the name. At any rate, the Bavarian tradition of brewing large batches of beer in March dates back to the 19th century, before refrigeration, when production needed to be finished before the weather got too warm for brewing. They would then store the reserves in cool places, generally caves or cellars, for use during the summer months.

The advent of mechanized refrigeration in the latter part of the 1800s coincided with the proliferation of railroads in Europe, which enabled thousands more of those thirsty Bavarians to travel to the Munich Oktoberfest. Even though the larger Munich brewhouses were making special festival brews, demand often outstripped supply, and one way or the other, Märzen beer became the Oktoberfest beer style known to the world. (The style has had, and continues to have, various incarnations.)

Recent changes in tastes have seen the traditional Märzen brew supplanted by paler, less robust "Oktoberfestbier" to suit broader international tastes. Most of Munich's big brewers still produce a draft Märzen at Oktoberfest time for sale in their beer halls and festival tents. Typically, a Märzenbier will be copper-red in color, have a full-bodied maltiness, be somewhat spicy and dryish, and have heartier flavor than more common lagers. But you don't need to know this to enjoy them. What you do need to do is work up a powerful thirst and be aware that you'll be considered a wimp if you don't order by the mass -- a large, full liter of beer served in a heavy glass stein by a heavy German waitress who can proudly carry six of them in each hand. (That's 12 liters for those of you who are mathematically challenged -- enough beer to slake the thirst of the average small army.) The German beer waitress is clearly the highest Darwinian evolution of the waitress species. You'll find out very quickly that hoisting even one is quite a workout.

Each of the six major Munich breweries -- Lowenbrau, Paulaner, Spaten, Hacker-Pschorr, Hofbrauhaus and Augustiner -- produces its own variety of beer for the festival. The massive tents that these producers sponsor hold up to 6,000 revelers and serve as the epicenters of Oktoberfest beer-swilling and malt-inspired mayhem. With such large capacities, these tents are the equivalent of sports stadiums hosting passionately contested events. And if you venture inside, be prepared to engage in Olympian feats of beer-drinking prowess. Timid souls would be well-advised to stay on the sidelines, but the hearty devotee of beer-imbibing should proudly rally to the challenge. Because, after all, it's there.

If you should ever actually tire of beer drinking, Oktoberfest also offers an eclectic assortment of things to do. You'll find amusement park rides, refreshment stands, side shows, carnival games, fun houses, performance stages, shooting galleries, roller coasters, bumper cars and the like. Of course, if you actually go to Oktoberfest to do anything but drink beer, you're probably in the wrong place at the wrong time, which in Germany, as the world knows, can be a dangerous thing.

If, like Mohammed, you can't actually "go to the mountain," then you can certainly bring the mountain to you. That's our round about way of saying that there are a great number of American breweries producing fine Märzens and Oktoberfest brews that you can probably procure as close as your neighborhood liquor store. So don your lederhosen this fall, toast the season with a festival brew, and have your own Oktoberfest. Here are some tasting recommendations:

OKTOBERFEST MARZEN TASTING NOTES

With the growing popularity of micro and craft brewed beers in the United States, beer drinkers have embraced richer, more robust brews, thus, Oktoberfest styles are growing more popular than ever. If you find you have an urge to embrace a robust German and you can't travel to Oktoberfest, many North American brewers produce their own Oktoberfest brews during the fall season. If you're a fan of more flavorful, heartier beer, you'll want to try some of the following, which should be readily available in most liquor and grocery stores from September through November.

Don't pay for your beer any longer...
Instead, the beer companies will pay YOU!

Who else wants to find out how to earn easy extra money... just for drinking and talking about beer!

...

 

Let me explain…

Incredible as it may seem, beer companies and other companies are spending $41 billion annually to do market research. They need the opinions of regular consumers like you to decide if a product is worth their time and money.

And these companies realize now that telemarketing doesn’t work— People like you and I just keep hanging up on those annoying telemarketers calling during our dinner time - the companies know they can’t get your opinions for free, so they are prepared to pay you for them—and pay well.

Just two nights ago I attended a beer & wine discussion group and for about 1 hour of my time, sampling a few different beers and wines and answering some questions I received $70. I really enjoy these sessions and I pay no tax, completely legit, just cash in an envelope. The $70 came in very handy too because I wanted to buy my 6 year old grandson a bike for his birthday and this paid for it.

The invite to this focus group came about by being registered with a market research company and if you are interested in getting invited to one or more of these focus groups make sure you read on...

When these marketing research companies get a job like this one they will assemble a survey panel based around a set of demographics that their client (in this case a beer company) is interested in as customers. Typically they will use the data that you have supplied in your profile to work out whether you fit the survey panel and then get in contact with you.

They rang me up while I was away from home last week and after a quick round of screening questions, I was locked in for the a session on the following week.

When you show up to the venue they check off your name and with a group of other people you go into a room where there is a facilitator and you discuss the product and give your opinion on it and the marketing for the product.

.....

Here are some stories from other guys just like you and I, who got paid to drink and talk about beer...

.

Had to give feedback on new pumps, glasses and beer mats...how the story behind the beer would affect my purchasing and other stuff then the tasting. Was given 5 different beers and had to answer questions on each...all I can say is it tastes good!

Got paid
£25, which was then used for more beer, pool, kebab and taxi home!

Marc Beasley, UK

..

I got a call from a nice lady from a market research company on the way home from a mountain bike ride this afternoon. She said she'd pay me $100 if I came in and discussed computer programs for 30 minutes! Sounds great, eh? She asked me if I'd attended a paid "research discussion" before. I told her, "Yes, in college we drank beer for $50."

Well, guess what - she's paying for drinking beer too. I'm attending a beer taste test next week

Chris Litchfield, Texas

.

If you're a male, do yourself a favor and take advantage of the magic (stupidity?) of market research. I recently attended a consumer panel organized by a market research company. They conducted an "Economy Beers" taste test on a Monday afternoon. It was 75 minutes, and paid $100.

Ian Marti, Canada

.

Guess who's part of a beer focus group?…Me! That’s right. Wednesday night, I’m going to be part of a focus group that will be discussing beer. For my troubles, I get a $75 gift certificate for Amazon. How about them apples? Getting paid to talk about one of my favorite things? It doesn’t get much better than that.

Amanda Estaban, Australia

...

Make Money Drinking Beer
Will Reveal More Than 180 Companies
Waiting to Pay You For Drinking Beer, Eating Out, and Giving Your Opinions…and Many of Them are International Companies!

That means that no matter where you live, these companies want research from your area: United States, Canada, the UK, Australia, etc.

/

It Couldn’t Be Easier—Just Point and Click!

All you need to do to have access to these marketing firms and begin making money almost immediately is to sign-up to purchase the Make Money Drinking Beer Guide for the nominal amount of $69.97.

You will have unlimited life-time access to the guide, downloaded on to your computer. It's a one off small time fee. No monthly billing. No yearly recurring memberships. No hidden charges.

/

As soon as you order, you will be given instant access to download the guide directly from the Internet on to your computer. (The guide is in downloadable PDF format.) Since there is no actual hard copy of the manual, there's no need to wait 2-6 weeks for delivery. You can access the guide and begin signing up with market research companies in just minutes from now./

/.

Make Money Drinking Beer Guide is On Sale

A Regular $69.97 Value!

Our Sale Price is $29.95 (That's 58% Off!)

Today you can get the guide for $9.95

Here's the deal. I charge a fee so I can cover the costs of maintaining this site and the Make Money Drinking Beer Guide. I'm actually losing money by running this site, but I'm trying to re-cover some of the fixed costs I've already outlayed.



 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this post.
Comments
  • No comments exist for this post.
Leave a comment

 Name (required)

 Email (will not be published) (required)

Your comment is 0 characters limited to 3000 characters.