"Legal Weed Beer"
Categories: Beer
Tags: chugging beer legal weed beer free beer weed beer buy beer
Brewer ordered not to use ‘Legal Weed’ caps.
Vaune Dillmann is hardly the first one to play off his northern California town's name. Tourists love the local school bus that says "Weed High."
SACRAMENTO, Calif. - Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the Northern California town where he brews his beer — Weed.
Federal alcohol regulators thought differently. They have ordered Dillmann to stop selling beer bottles with caps that say "Try Legal Weed."
While reviewing the proposed label for Dillmann's latest beer, Lemurian Lager, the Alcohol and Tobacco Tax and Trade Bureau said the message on the caps he has been using for his five current beers amounts to a drug reference.
In a letter explaining its decision, the agency, which regulates the brewing industry, said the wording could "mislead consumers about the characteristics of the alcoholic beverage."
Dillmann scoffs at the notion that his label has anything to do with smoking pot.
"I've never tried marijuana in my life," he told The Associated Press on Wednesday. "I don't advocate that. It's just our town's name."
The town of 3,000, sitting beneath Mount Shasta about 230 miles north of the state capital, takes its name from Abner Weed, a timber baron who opened a lumber mill there in 1901 and eventually was elected to the state Senate.
Dillmann, 61, started the Mount Shasta Brewing Co. in 2004. He said he has always used the town's name on his beers and named the company's first official brew Abner Weed's Pale Ale.
His bottle labels follow a long tradition of exploiting the town's name. Even city officials do it.
A sign posted on the way out of town reads, "Temporarily Out of Weed," while another says "100 Percent Pure Weed." Dillmann noted those examples in an appeal letter he sent to the alcohol bureau.
Once, Dillmann said, his wife, a former teacher, was delayed on a field trip to San Francisco as tourists clamored to pose next to the school bus, which said "Weed High."
But illegal drugs are no joke to the federal agency, which maintains meticulous rules about labeling. Drug references on alcoholic beverages were banned in 1994, agency spokesman Art Resnick said.
"We protect consumers of alcohol beverages against misleading advertising and labeling," he said.
He said the agency is reviewing Dillmann's appeal.
The Boulder, Colo.-based Brewers Association, which represents 1,100 craft brewers nationwide, said the Tax and Trade Bureau seems to have become more aggressive in recent years. It has gone after brewers for seemingly innocuous claims, such as descriptions that say one beer is stronger than another, said association director Paul Gatza.
"We're seeing the TTB starting to poke around at breweries' Web sites and issuing letters," he said. "Our trade association is feeling like TTB is overstretching a little bit."
Gatza said a U.S. Supreme Court ruling in the 1980s protected truthful speech on beer labels.
Meanwhile, Dillmann has placed a rush order on unmarked bottle caps so he can keep bottling while he awaits word from the federal agency on his appeal. He has enlisted the help of his congressman, Republican Rep. Wally Herger, who has asked the agency to explain why it rejected Dillmann's bottle cap labels.
The decision banning the "Try Legal Weed" caps came just after Dillmann had placed an order for 400,000 of them, at a cost of about $10,000. It took him four years to go through the first batch of bottle caps, but Dillmann said his sales have been increasing steadily.
Still, the native of Milwaukee said he wonders how some other brewers have gotten away with the names for their products, such as Hemp Ale or Dead Guy Ale. And he can't understand how his label has run afoul of federal alcohol regulators who must surely be aware of one of the most famous advertising slogans in American marketing: "This Bud's for you."
Don't pay for your beer any longer...
Instead, the beer companies will pay YOU!
Who else wants to find out how to earn easy extra money... just for drinking and talking about beer!
...
Let me explain…
Incredible as it may seem, beer companies and other companies are spending $41 billion annually to do market research. They need the opinions of regular consumers like you to decide if a product is worth their time and money.
And these companies realize now that telemarketing doesn’t work— People like you and I just keep hanging up on those annoying telemarketers calling during our dinner time - the companies know they can’t get your opinions for free, so they are prepared to pay you for them—and pay well.
Just two nights ago I attended a beer & wine discussion group and for about 1 hour of my time, sampling a few different beers and wines and answering some questions I received $70. I really enjoy these sessions and I pay no tax, completely legit, just cash in an envelope. The $70 came in very handy too because I wanted to buy my 6 year old grandson a bike for his birthday and this paid for it.
The invite to this focus group came about by being registered with a market research company and if you are interested in getting invited to one or more of these focus groups make sure you read on...
When these marketing research companies get a job like this one they will assemble a survey panel based around a set of demographics that their client (in this case a beer company) is interested in as customers. Typically they will use the data that you have supplied in your profile to work out whether you fit the survey panel and then get in contact with you.
They rang me up while I was away from home last week and after a quick round of screening questions, I was locked in for the a session on the following week.
When you show up to the venue they check off your name and with a group of other people you go into a room where there is a facilitator and you discuss the product and give your opinion on it and the marketing for the product.
.....
Here are some stories from other guys just like you and I, who got paid to drink and talk about beer...
.
Had to give feedback on new pumps, glasses and beer mats...how the story behind the beer would affect my purchasing and other stuff then the tasting. Was given 5 different beers and had to answer questions on each...all I can say is it tastes good!
Got paid £25, which was then used for more beer, pool, kebab and taxi home!
Marc Beasley, UK
..
I got a call from a nice lady from a market research company on the way home from a mountain bike ride this afternoon. She said she'd pay me $100 if I came in and discussed computer programs for 30 minutes! Sounds great, eh? She asked me if I'd attended a paid "research discussion" before. I told her, "Yes, in college we drank beer for $50."
Well, guess what - she's paying for drinking beer too. I'm attending a beer taste test next week
Chris Litchfield, Texas
.
If you're a male, do yourself a favor and take advantage of the magic (stupidity?) of market research. I recently attended a consumer panel organized by a market research company. They conducted an "Economy Beers" taste test on a Monday afternoon. It was 75 minutes, and paid $100.
Ian Marti, Canada
.
Guess who's part of a beer focus group?…Me! That’s right. Wednesday night, I’m going to be part of a focus group that will be discussing beer. For my troubles, I get a $75 gift certificate for Amazon. How about them apples? Getting paid to talk about one of my favorite things? It doesn’t get much better than that.
Amanda Estaban, Australia
...
Make Money Drinking Beer
Will Reveal More Than 180 Companies
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That means that no matter where you live, these companies want research from your area: United States, Canada, the UK, Australia, etc.
/
It Couldn’t Be Easier—Just Point and Click!
All you need to do to have access to these marketing firms and begin making money almost immediately is to sign-up to purchase the Make Money Drinking Beer Guide for the nominal amount of $69.97.
You will have unlimited life-time access to the guide, downloaded on to your computer. It's a one off small time fee. No monthly billing. No yearly recurring memberships. No hidden charges.
/
As soon as you order, you will be given instant access to download the guide directly from the Internet on to your computer. (The guide is in downloadable PDF format.) Since there is no actual hard copy of the manual, there's no need to wait 2-6 weeks for delivery. You can access the guide and begin signing up with market research companies in just minutes from now./
/.
Make Money Drinking Beer Guide is On Sale
A Regular $69.97 Value!
Our Sale Price is $29.95 (That's 58% Off!)
Today you can get the guide for $9.95
Here's the deal. I charge a fee so I can cover the costs of maintaining this site and the Make Money Drinking Beer Guide. I'm actually losing money by running this site, but I'm trying to re-cover some of the fixed costs I've already outlayed.
SACRAMENTO, Calif. - Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the Northern California town where he brews his beer — Weed.
Federal alcohol regulators thought differently. They have ordered Dillmann to stop selling beer bottles with caps that say "Try Legal Weed."
While reviewing the proposed label for Dillmann's latest beer, Lemurian Lager, the Alcohol and Tobacco Tax and Trade Bureau said the message on the caps he has been using for his five current beers amounts to a drug reference.
In a letter explaining its decision, the agency, which regulates the brewing industry, said the wording could "mislead consumers about the characteristics of the alcoholic beverage."
Dillmann scoffs at the notion that his label has anything to do with smoking pot.
"I've never tried marijuana in my life," he told The Associated Press on Wednesday. "I don't advocate that. It's just our town's name."
The town of 3,000, sitting beneath Mount Shasta about 230 miles north of the state capital, takes its name from Abner Weed, a timber baron who opened a lumber mill there in 1901 and eventually was elected to the state Senate.
Dillmann, 61, started the Mount Shasta Brewing Co. in 2004. He said he has always used the town's name on his beers and named the company's first official brew Abner Weed's Pale Ale.
His bottle labels follow a long tradition of exploiting the town's name. Even city officials do it.
A sign posted on the way out of town reads, "Temporarily Out of Weed," while another says "100 Percent Pure Weed." Dillmann noted those examples in an appeal letter he sent to the alcohol bureau.
Once, Dillmann said, his wife, a former teacher, was delayed on a field trip to San Francisco as tourists clamored to pose next to the school bus, which said "Weed High."
But illegal drugs are no joke to the federal agency, which maintains meticulous rules about labeling. Drug references on alcoholic beverages were banned in 1994, agency spokesman Art Resnick said.
"We protect consumers of alcohol beverages against misleading advertising and labeling," he said.
He said the agency is reviewing Dillmann's appeal.
The Boulder, Colo.-based Brewers Association, which represents 1,100 craft brewers nationwide, said the Tax and Trade Bureau seems to have become more aggressive in recent years. It has gone after brewers for seemingly innocuous claims, such as descriptions that say one beer is stronger than another, said association director Paul Gatza.
"We're seeing the TTB starting to poke around at breweries' Web sites and issuing letters," he said. "Our trade association is feeling like TTB is overstretching a little bit."
Gatza said a U.S. Supreme Court ruling in the 1980s protected truthful speech on beer labels.
Meanwhile, Dillmann has placed a rush order on unmarked bottle caps so he can keep bottling while he awaits word from the federal agency on his appeal. He has enlisted the help of his congressman, Republican Rep. Wally Herger, who has asked the agency to explain why it rejected Dillmann's bottle cap labels.
The decision banning the "Try Legal Weed" caps came just after Dillmann had placed an order for 400,000 of them, at a cost of about $10,000. It took him four years to go through the first batch of bottle caps, but Dillmann said his sales have been increasing steadily.
Still, the native of Milwaukee said he wonders how some other brewers have gotten away with the names for their products, such as Hemp Ale or Dead Guy Ale. And he can't understand how his label has run afoul of federal alcohol regulators who must surely be aware of one of the most famous advertising slogans in American marketing: "This Bud's for you."
Don't pay for your beer any longer...
Instead, the beer companies will pay YOU!
Who else wants to find out how to earn easy extra money... just for drinking and talking about beer!
...
|
|
Let me explain…
Incredible as it may seem, beer companies and other companies are spending $41 billion annually to do market research. They need the opinions of regular consumers like you to decide if a product is worth their time and money. And these companies realize now that telemarketing doesn’t work— People like you and I just keep hanging up on those annoying telemarketers calling during our dinner time - the companies know they can’t get your opinions for free, so they are prepared to pay you for them—and pay well. |
Just two nights ago I attended a beer & wine discussion group and for about 1 hour of my time, sampling a few different beers and wines and answering some questions I received $70. I really enjoy these sessions and I pay no tax, completely legit, just cash in an envelope. The $70 came in very handy too because I wanted to buy my 6 year old grandson a bike for his birthday and this paid for it.
The invite to this focus group came about by being registered with a market research company and if you are interested in getting invited to one or more of these focus groups make sure you read on...
When these marketing research companies get a job like this one they will assemble a survey panel based around a set of demographics that their client (in this case a beer company) is interested in as customers. Typically they will use the data that you have supplied in your profile to work out whether you fit the survey panel and then get in contact with you.
They rang me up while I was away from home last week and after a quick round of screening questions, I was locked in for the a session on the following week.
When you show up to the venue they check off your name and with a group of other people you go into a room where there is a facilitator and you discuss the product and give your opinion on it and the marketing for the product.
.....
Here are some stories from other guys just like you and I, who got paid to drink and talk about beer...
.
|
Had to give feedback on new pumps, glasses and beer mats...how the story behind the beer would affect my purchasing and other stuff then the tasting. Was given 5 different beers and had to answer questions on each...all I can say is it tastes good! Marc Beasley, UK |
..
|
I got a call from a nice lady from a market research company on the way home from a mountain bike ride this afternoon. She said she'd pay me $100 if I came in and discussed computer programs for 30 minutes! Sounds great, eh? She asked me if I'd attended a paid "research discussion" before. I told her, "Yes, in college we drank beer for $50." Chris Litchfield, Texas |
.
|
If you're a male, do yourself a favor and take advantage of the magic (stupidity?) of market research. I recently attended a consumer panel organized by a market research company. They conducted an "Economy Beers" taste test on a Monday afternoon. It was 75 minutes, and paid $100. Ian Marti, Canada |
.
|
Guess who's part of a beer focus group?…Me! That’s right. Wednesday night, I’m going to be part of a focus group that will be discussing beer. For my troubles, I get a $75 gift certificate for Amazon. How about them apples? Getting paid to talk about one of my favorite things? It doesn’t get much better than that. Amanda Estaban, Australia |
...
Make Money Drinking Beer
Will Reveal More Than 180 Companies
Waiting to Pay You For Drinking Beer, Eating Out, and Giving Your Opinions…and Many of Them are International Companies!
That means that no matter where you live, these companies want research from your area: United States, Canada, the UK, Australia, etc.
/
It Couldn’t Be Easier—Just Point and Click!
All you need to do to have access to these marketing firms and begin making money almost immediately is to sign-up to purchase the Make Money Drinking Beer Guide for the nominal amount of $69.97.
You will have unlimited life-time access to the guide, downloaded on to your computer. It's a one off small time fee. No monthly billing. No yearly recurring memberships. No hidden charges.
/
As soon as you order, you will be given instant access to download the guide directly from the Internet on to your computer. (The guide is in downloadable PDF format.) Since there is no actual hard copy of the manual, there's no need to wait 2-6 weeks for delivery. You can access the guide and begin signing up with market research companies in just minutes from now./
/.
Make Money Drinking Beer Guide is On Sale
A Regular $69.97 Value!
Our Sale Price is $29.95 (That's 58% Off!)
Today you can get the guide for $9.95
Here's the deal. I charge a fee so I can cover the costs of maintaining this site and the Make Money Drinking Beer Guide. I'm actually losing money by running this site, but I'm trying to re-cover some of the fixed costs I've already outlayed.
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